CPG Marketing Agency · National
The CPG Agency That Turns
Ad Spend Into Retail Proof.
We help food and beverage brands build first-party consumer databases, outperform industry benchmarks by 8x, and walk into Walmart with data instead of hope.
The Problem We Solve
Your Brand is Ready to Scale. Your Marketing Isn't.
No Consumer Data
You've been running ads, but you don't own the audience. Platform algorithms change, ad costs spike, and you have nothing to show a retail buyer.
Benchmarks You Can't Hit
Industry average CTR is 0.89%. If you're paying that, you're overpaying. Our campaigns regularly hit 7x that benchmark — and we can show you exactly how.
Retail Buyers Want Proof
"We think our customers want this product" doesn't win shelf space. "Here are 36,000 consumers in your distribution territory who opted in" does.
Content at Scale is Impossible
You have 50 SKUs and 900 recipes but post twice a week. We build AI content pipelines that turn your existing assets into months of social content automatically.
Our CPG Services
Everything a CPG Brand Needs to Go National.
AI-Powered Sweepstakes & Campaigns
Our proven contest architecture builds first-party consumer databases at a fraction of traditional list-buying costs. Williams: 22,043 entries on $4K. Sun-Bird: 36,581 on $6K.
Performance Paid Social
AI-optimized Facebook, Instagram, and TikTok campaigns with real-time creative testing. Our CPG campaigns average $0.12 CPC vs $0.28 industry average.
SEO + Answer Engine Optimization
Your brand needs to appear in Google results AND in AI search answers. We optimize for both — and for multi-brand portfolios, our unified domain strategy multiplies SEO power.
AI Content Production Pipeline
Recipe videos, product demos, social content at scale — produced with AI at 90%+ lower cost than traditional production. We've processed 900+ recipe assets for CPG clients.
First-Party Data Strategy
Every campaign captures and enriches consumer data. We segment it, map it geographically, and help you tell a compelling story to your retail partners.
Retail Readiness Deck
A data-backed consumer demand report your team can take into Walmart, Target, or Kroger meetings — built from real campaign data and geographic purchase intent mapping.
Case Study — CPG Marketing
36,581 Contest Entries. One $6,000 Budget.
Sun-Bird Seasonings was announcing their national rollout into Walmart. They needed consumer excitement, earned media, and first-party data that proves consumer demand for retail buyer meetings.
Beast's "Bird Herd" sweepstakes campaign delivered 3.6x the entry goal at 7.03% CTR vs the 0.89% industry average — nearly 8x the benchmark. At $0.12 CPC, Sun-Bird walked into their Walmart meeting with 36,581 consumer emails and a geographic database proving national demand.
The Roadmap
Three Stages. One Direction: National.
Foundation
Brand infrastructure, first sweepstakes campaign, baseline SEO, performance marketing foundation.
Key Deliverable
A consumer database, functioning email system, and first campaign data.
Growth
Scale proven audiences, second campaign mechanic, email automation, AEO content strategy, AI content at volume.
Key Deliverable
Multiple consumer touchpoints and a retail-ready data story.
Scale
Quarterly campaigns, national SEO, influencer/UGC programs, Segundo AI integration, national launch assets.
Key Deliverable
A brand that markets like a national player.
Our Proprietary AI
Meet Segundo — Beast's In-House AI Agent.
Segundo isn't a chatbot. It's an internally-deployed AI agent that handles content updates, campaign analysis, meeting intelligence, and workflow automation for Beast and our Scale-tier clients. It's what makes our team faster, our content cheaper, and our campaigns smarter than agencies twice our size.
Available for Scale-tier CPG clients as a self-hosted deploymentLet's Talk
Let's Talk About Your Brand.
Tell us where you are and where you want to go. We'll come back with a clear picture of what we'd do for you — no charge, no commitment.
FAQ
Common Questions
CPG food and beverage is our specialty and where we have the deepest case study track record. However, we also work with e-commerce brands, holding companies with multiple consumer brands, and businesses that need data-driven performance marketing.
Our Starter tier starts at $1,500/month in agency fees. For paid social ad spend, we recommend a minimum of $1,500–$2,000 for a sweepstakes campaign to generate statistically meaningful data. That's $3,000–$5,000 total to prove the model — which Sun-Bird and Williams both did on budgets in that range.
Sweepstakes campaigns typically run 2–4 weeks. You'll have initial data within days of launch. By the end of the campaign window, you'll have a consumer database, performance benchmarks, and geographic demand data.
Absolutely. We work with brands nationally. Sun-Bird's campaign was a national Walmart rollout announcement. All our digital services are fully location-agnostic — we've run campaigns for brands across the US.
Three things: real numbers from named brands (not "a CPG client"), AI-native operations that cut costs and improve performance, and radical transparency — you see everything in real time. We've also built a proprietary AI agent (Segundo) that gives Scale-tier clients automated content, analysis, and campaign intelligence.