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City of San Antonio

The client

The City of San Antonio’s Center City Development & Operations Department (CCDO) facilitates and initiates the development and redevelopment of neighborhoods, businesses and cultural resources to foster thriving neighborhoods for the benefit of residents, visitors and businesses. CCDO also oversees the operations of downtown San Antonio including maintenance of the River Walk, operation and maintenance of special venues including La Villita and Market Square, operations of downtown parks, and coordination of large downtown events such as Fiesta and the Rock ’n’ Roll Marathon.

The brief

Create eye-catching posters and graphics for downtown events hosted by CCDO. The posters and event announcements needed to be straightforward and provide key information such as date, location and time, all while implementing a creative design in accordance with the event theme.

The solution

Once essential information was provided for each event, brainstorming took place and ideas were conceptualized. There was a lot of creative freedom with these projects and thinking outside of the box was essential.

Once the designs were complete, approval by the facility managers and marketing team at CCDO was crucial to ensure that all event information was clear and city logos were used properly. Edits were made if necessary and ta-da! the posters and graphics were ready for the eyes of San Antonio!

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