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Lucy's Doggy Daycare

The client

Lucy’s Doggy Daycare and Spa is the premiere doggy daycare, boarding, grooming and self-serve wash facility for dogs in San Antonio since 2005. Lucy’s has been awarded “Best in the City” multiple years in a row and always strive to make each pup’s visit arfin’ awesome!

The brief

Implement a social brand development campaign into Lucy’s current marketing strategy. Improve social media engagement, following and elevate graphics for their social media and marketing. All while staying within Lucy’s brand standards while keeping the fun consumer brand intact.

The solution

Our solution was to A/B test different social media posts with two different images and copy to help us fine-tune what Lucy’s social strategy would become. We leveraged those insights to create a more engaging social media audience. We also kept to their strict brand standards guideline so that all graphics in their digital marketing and traditional marketing had the same look and feel of a cohesive brand throughout all platforms. 

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