The Beasty Blog

Consumer packaged goods brands face a unique challenge that most other industries don’t: convincing shoppers to choose their product in the three seconds it takes

Nearly 73% of CPG brands that undergo strategic rebranding see measurable sales growth within 18 months, yet most consumer packaged goods companies hesitate to refresh

Coca-Cola commands $4.50 for a premium glass bottle while store brands sell similar cola for $0.89. Both strategies work, but they require fundamentally different approaches

Consumer packaged goods brands are discovering what tech companies learned a decade ago: sustainability isn’t just good PR—it’s a profit driver. In 2025, eco-friendly positioning

Ninety-one percent of consumers say they’re more likely to buy from brands with authentic stories, yet most CPG companies still rely on product features and

Consumer packaged goods revenue reached $2.2 trillion globally in 2023, yet most CPG companies struggle with one fundamental decision: should they build their own brand

Over 40,000 new CPG products launch annually, yet 95% fail within their first year—often because they blend into the noise rather than breaking through it.

Your product could be revolutionary, but if consumers walk past it on the shelf without a second glance, you’ve already lost the sale. In the

Over 30,000 new consumer packaged goods hit store shelves every year, yet 95% fail within their first 12 months. The difference between brands that break

While most CPG brands obsess over product development and advertising spend, the smartest companies are discovering their secret weapon hiding in plain sight: shipping and