The Beasty Blog

CPG brands spend 73% more on performance marketing than other industries, yet most struggle with broken attribution models that mask their true customer acquisition costs.

Retail media spending is projected to reach $100 billion by 2026, with CPG brands driving 70% of this growth. The three platforms leading this revolution—Walmart

Ninety-one percent of CPG brands lose potential customers before they even click on their Google Shopping ads—not because of price or product appeal, but because

CPG brands waste over $37 billion annually on Facebook and Instagram ads that fail to convert, primarily due to generic creative strategies and broad targeting

Amazon’s Buy Box drives 82% of all marketplace sales, yet most CPG brands still treat it like a mystery black box instead of a winnable

Consumer packaged goods brands burn through 73% of their advertising budget on channels that deliver minimal returns. The culprit isn’t poor creative or timing—it’s misallocated

Consumer packaged goods brands face a brutal reality: 87% of product searches now start online, yet most CPG companies still treat SEO as an afterthought.

CPG brands that master email marketing see 42x ROI on every dollar spent, yet most struggle with building quality lists and creating campaigns that actually

Consumer packaged goods brands are sitting on their most valuable marketing asset without even knowing it—their customers’ voices. While 92% of consumers trust user-generated content

Consumer packaged goods brands are shifting 73% of their marketing budgets toward video content, yet most still treat every platform like television advertising. The brands

Consumer packaged goods brands face a unique challenge: how do you build lasting relationships with customers who might spend mere seconds deciding between your product