The Beasty Blog

Consumer packaged goods brands burn through 73% of their advertising budget on channels that deliver minimal returns. The culprit isn’t poor creative or timing—it’s misallocated

Consumer packaged goods brands face a brutal reality: 87% of product searches now start online, yet most CPG companies still treat SEO as an afterthought.

CPG brands that master email marketing see 42x ROI on every dollar spent, yet most struggle with building quality lists and creating campaigns that actually

Consumer packaged goods brands are sitting on their most valuable marketing asset without even knowing it—their customers’ voices. While 92% of consumers trust user-generated content

Consumer packaged goods brands are shifting 73% of their marketing budgets toward video content, yet most still treat every platform like television advertising. The brands

Consumer packaged goods brands face a unique challenge: how do you build lasting relationships with customers who might spend mere seconds deciding between your product

Nearly 92% of consumers trust recommendations from people they don’t personally know over traditional advertising—a statistic that’s reshaping how CPG brands approach their marketing strategies.

CPG brands face a unique challenge: selling products that consumers often buy on autopilot through platforms designed for engagement and discovery. While a software company

Consumer packaged goods brands face a unique challenge that most other industries don’t: convincing shoppers to choose their product in the three seconds it takes

Nearly 73% of CPG brands that undergo strategic rebranding see measurable sales growth within 18 months, yet most consumer packaged goods companies hesitate to refresh

Coca-Cola commands $4.50 for a premium glass bottle while store brands sell similar cola for $0.89. Both strategies work, but they require fundamentally different approaches

Consumer packaged goods brands are discovering what tech companies learned a decade ago: sustainability isn’t just good PR—it’s a profit driver. In 2025, eco-friendly positioning