CPG Counterfeit Products: Protecting Your Brand from Fraud
Global counterfeit trade reached $509 billion in 2019, with consumer packaged goods representing the largest target category. For CPG brands, fake products don’t just steal
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CPG Ecommerce Conversion Optimization: Turning Browsers Into Buyers
A staggering 97% of CPG ecommerce visitors leave without making a purchase, yet the most successful brands consistently convert 3-5x more browsers than their competitors.
CPG Supply Chain Disruptions: Building Resilience and Flexibility
Recent data reveals that 73% of CPG companies experienced at least one major supply chain disruption in the past two years, with recovery times averaging
CPG Retail Consolidation: Adapting to Fewer, Larger Customers
The retail landscape has shifted dramatically: Walmart now controls 24% of US grocery sales, while the top ten retailers command over 60% of total market
CPG Commodity Price Volatility: Managing Input Cost Fluctuations
Raw material costs for consumer packaged goods jumped 23% in the past year alone, turning profit margins into moving targets for even the most established
CPG Valuation Methods: Understanding What Drives Company Worth
Consumer packaged goods companies command valuations ranging from 1x to 15x revenue, yet most business owners can’t explain why this massive gap exists. The difference
Amazon vs. DTC for CPG Brands: Which Channel Should You Prioritize?
The choice between Amazon and direct-to-consumer (DTC) channels can make or break a CPG brand’s growth trajectory. While 73% of CPG brands sell on Amazon,
CPG Working Capital Management: Optimizing Cash Flow
Consumer packaged goods companies burn through $1.2 trillion in working capital annually, yet most don’t realize they’re sitting on a goldmine of untapped cash flow
CPG Profitability Analysis: Understanding True Product Margins
Most CPG brands think they know their profit margins, but hidden costs are quietly eroding their bottom line by an average of 15-20%. True profitability
CPG Funding Options: From Bootstrapping to Venture Capital
Nearly 90% of consumer packaged goods startups exhaust their initial capital within the first two years, yet the survivors who master funding diversification grow 3x
CPG Financial Metrics: KPIs Every Brand Should Track
Most CPG brands are drowning in data but starving for insights. With hundreds of metrics available across sales platforms, retail channels, and marketing campaigns, the
Subscription Models for CPG Products: How to Launch and Market a CPG Subscription Business
Consumer packaged goods companies are discovering that subscription models generate 435% higher customer lifetime value than traditional one-time purchases. This shift represents more than a