CPG Commodity Price Volatility: Managing Input Cost Fluctuations
Raw material costs for consumer packaged goods jumped 23% in the past year alone, turning profit margins into moving targets for even the most established
Beast Creative Agency
The Beasty Blog
Take a bite out of our chunks of marketing information.
Read Beast Articles
CPG Valuation Methods: Understanding What Drives Company Worth
Consumer packaged goods companies command valuations ranging from 1x to 15x revenue, yet most business owners can’t explain why this massive gap exists. The difference
Amazon vs. DTC for CPG Brands: Which Channel Should You Prioritize?
The choice between Amazon and direct-to-consumer (DTC) channels can make or break a CPG brand’s growth trajectory. While 73% of CPG brands sell on Amazon,
CPG Working Capital Management: Optimizing Cash Flow
Consumer packaged goods companies burn through $1.2 trillion in working capital annually, yet most don’t realize they’re sitting on a goldmine of untapped cash flow
CPG Profitability Analysis: Understanding True Product Margins
Most CPG brands think they know their profit margins, but hidden costs are quietly eroding their bottom line by an average of 15-20%. True profitability
CPG Funding Options: From Bootstrapping to Venture Capital
Nearly 90% of consumer packaged goods startups exhaust their initial capital within the first two years, yet the survivors who master funding diversification grow 3x
CPG Financial Metrics: KPIs Every Brand Should Track
Most CPG brands are drowning in data but starving for insights. With hundreds of metrics available across sales platforms, retail channels, and marketing campaigns, the
Subscription Models for CPG Products: How to Launch and Market a CPG Subscription Business
Consumer packaged goods companies are discovering that subscription models generate 435% higher customer lifetime value than traditional one-time purchases. This shift represents more than a
CPG Ingredient Sourcing: Building Reliable Supply Networks
Supply chain disruptions cost CPG brands an average of $184 million annually, with ingredient sourcing failures accounting for 60% of these losses. Yet most consumer
CPG Regulatory Compliance: Navigating FDA, EPA, and Industry Requirements
A single mislabeled ingredient can trigger million-dollar recalls, class-action lawsuits, and permanent brand damage in the consumer packaged goods industry. Yet many CPG companies still
CPG Quality Control: Maintaining Standards and Consumer Safety
A single contaminated batch can destroy decades of brand trust and cost millions in recalls, litigation, and lost revenue. For consumer packaged goods (CPG) companies,
CPG Co-Packing vs In-House Production: Making the Right Choice
Nearly 70% of CPG brands face a pivotal production decision within their first three years: stick with co-packing partners or bring manufacturing in-house. This choice