CPG Point-of-Sale Data: Leveraging Retail Scan Information
Every barcode scan at checkout generates a data point worth its weight in gold. For CPG brands, these retail scan insights reveal not just what
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CPG Competitive Analysis: Tracking and Responding to Market Dynamics
Market leaders in CPG don’t just monitor their competitors—they predict their next moves before those competitors even know what they’re planning. The difference lies in
Omnichannel CPG Marketing: Connecting Retail, DTC, and Online Marketplaces
Consumer packaged goods brands face a puzzle that didn’t exist a decade ago: customers who discover products on Instagram, research them on Amazon, and buy
CPG Market Research Methods: Understanding Your Target Consumer
CPG brands that guess at consumer preferences lose an average of $1.2 million annually on failed product launches. The difference between market leaders and struggling
CPG Sales Forecasting: Predicting Demand and Managing Inventory
Consumer packaged goods companies lose an estimated $1.1 trillion annually due to poor demand forecasting – that’s roughly equivalent to the entire GDP of Australia.
CPG Data Analytics: Using Insights to Drive Business Decisions
Consumer packaged goods companies generate 2.5 quintillion bytes of data daily, yet 73% struggle to transform these insights into profitable decisions. The gap between data
CPG Subscription Models: Building Recurring Revenue Streams
Subscription-based revenue has grown 435% over the past decade, with CPG brands leading this transformation by turning one-time buyers into loyal, recurring customers. What started
Retail Merchandising for CPG: In-Store Displays, Endcaps, and Promotional Strategies
Over 70% of purchasing decisions happen at the point of sale, yet most CPG brands still treat in-store merchandising as an afterthought. The gap between
CPG Category Management: Maximizing Performance Within Retail Categories
Retail shelves tell a story of strategic battles fought at eye level, where product placement can make or break quarterly earnings. CPG category management isn’t
CPG Omnichannel Selling: Creating Seamless Shopping Experiences
Consumer packaged goods companies face a stark reality: 73% of customers now expect to move seamlessly between online and offline channels during their purchase journey.
Marketing Agency Creative Team Management: Balancing Quality and Efficiency
Sixty-seven percent of marketing agencies struggle to maintain consistent creative output while meeting tight client deadlines. The tension between producing exceptional work and delivering it
Marketing Agency Account Manager Role: Responsibilities and Best Practices
The most successful marketing agencies share one crucial element: exceptional account managers who bridge the gap between client expectations and campaign execution. These professionals don’t