CPG Financial Metrics: KPIs Every Brand Should Track
Most CPG brands are drowning in data but starving for insights. With hundreds of metrics available across sales platforms, retail channels, and marketing campaigns, the
Beast Creative Agency
The Beasty Blog
Take a bite out of our chunks of marketing information.
Read Beast Articles
Subscription Models for CPG Products: How to Launch and Market a CPG Subscription Business
Consumer packaged goods companies are discovering that subscription models generate 435% higher customer lifetime value than traditional one-time purchases. This shift represents more than a
CPG Ingredient Sourcing: Building Reliable Supply Networks
Supply chain disruptions cost CPG brands an average of $184 million annually, with ingredient sourcing failures accounting for 60% of these losses. Yet most consumer
CPG Regulatory Compliance: Navigating FDA, EPA, and Industry Requirements
A single mislabeled ingredient can trigger million-dollar recalls, class-action lawsuits, and permanent brand damage in the consumer packaged goods industry. Yet many CPG companies still
CPG Quality Control: Maintaining Standards and Consumer Safety
A single contaminated batch can destroy decades of brand trust and cost millions in recalls, litigation, and lost revenue. For consumer packaged goods (CPG) companies,
CPG Co-Packing vs In-House Production: Making the Right Choice
Nearly 70% of CPG brands face a pivotal production decision within their first three years: stick with co-packing partners or bring manufacturing in-house. This choice
Shopify for CPG Brands: Building a Direct-to-Consumer Ecommerce Strategy
Consumer Packaged Goods brands are abandoning traditional retail gatekeepers at record speed, with 73% planning to increase their direct-to-consumer investments this year. The shift isn’t
CPG Manufacturing Excellence: Ensuring Quality and Consistency at Scale
Global CPG manufacturers lose over $50 billion annually to quality failures and recalls – a staggering figure that underscores why excellence in manufacturing isn’t just
CPG Reformulation: Improving Products to Meet Changing Needs
Over 85% of CPG brands will reformulate at least one product in the next 18 months, driven by everything from supply chain disruptions to evolving
CPG Line Extensions: Growing Brands Through New Variants
Successful CPG brands share one powerful secret: they don’t just create products, they multiply them. Line extensions have driven 76% of new product launches in
CPG Test Marketing: Validating Products Before National Rollout
Nearly 95% of new consumer packaged goods fail within their first year—yet most of these failures could be prevented with proper test marketing. Smart CPG
DTC Marketing for CPG Brands: Should Your Packaged Goods Brand Sell Direct-to-Consumer?
CPG brands are facing an unprecedented shift: traditional retail partnerships that once guaranteed shelf space and sales are no longer enough. Today’s packaged goods companies