CPG E-commerce Strategy: Winning on Amazon and Direct-to-Consumer Platforms
CPG brands face a stark reality: 73% of consumers now research products online before purchasing, yet most brands still treat Amazon and direct-to-consumer channels as
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Marketing Agency Culture: Creating an Environment That Attracts Talent
The war for marketing talent has never been fiercer. While agencies chase candidates with higher salaries and flashy perks, the real differentiator lies in something
Marketing Agency Compensation Plans: Salary, Commission, and Bonus Structures
The most successful marketing agencies share one critical trait: they’ve cracked the code on compensation structures that attract top talent while maintaining profitability. Yet 73%
Marketing Agency Performance Reviews: Evaluating and Motivating Staff
High-performing marketing teams don’t just happen by accident—they’re built through strategic performance management that balances accountability with genuine employee growth. Yet most agency leaders struggle
CPG Retail Partnerships: Building Strong Relationships with Major Chains
Major retail chains control over 60% of CPG sales volume, yet most emerging brands approach these partnerships with outdated strategies that guarantee rejection. The difference
Convenience Store Marketing for CPG Brands: Strategies for C-Store Success
Convenience stores generate over $650 billion annually in the U.S., yet most CPG brands treat them as an afterthought in their marketing strategy. This massive
Marketing Agency Training Programs: Developing Skilled Team Members
Building a high-performing marketing team requires more than just hiring talented individuals—it demands a strategic approach to continuous skill development, which is part of the
Marketing Agency Remote Team Management: Leading Distributed Workers
Remote team management has become the backbone of successful marketing agencies, with 73% of creative teams now operating across multiple time zones. The challenge isn’t
Gen Z and Millennial CPG Preferences: Marketing to Younger Consumers
Seventy-three percent of Gen Z and Millennials will pay premium prices for sustainable products, yet most CPG brands still market to them using outdated tactics
Marketing Agency Contractor vs Employee: Making the Right Choice
The staffing decision that keeps agency owners awake at night isn’t about finding talent—it’s about choosing between contractors and employees. This choice shapes everything from
Marketing Agency Organizational Structure: Building an Efficient Team
A poorly structured marketing agency can burn through a $500,000 budget in six months with nothing to show for it. The difference between agencies that
CPG Private Label Competition: How Brands Can Compete with Store Brands
Private label products now command 20% of total retail sales in the consumer packaged goods industry, with some retailers pushing their store brands to capture