San Antonio Branding Experts

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Do you love social arcade games? Meet Blue Mountain Games, a game development studio composed of passionate gamers who want to put gamers at the forefront of their mission. They are on a mission to create a virtual and physical arcade that every gamer will love. So, they hired Beast Creative Agency to create a new brand that reflects their love for retro and modern gaming. From naming the brand to building a business rollout strategy, let’s see how they bring their vision to life. Get ready to dive into a world of fun and excitement created by BMG!


Understand the Challenges:

Many want to embrace retro-gaming nostalgia as the gaming industry evolves while catering to modern audiences. By recognizing the enduring appeal of classic games and tapping into the sense of community surrounding them, Beast Creative Agency created a nostalgic and relevant experience. Beast Creative Agency created a brand that appeals to all audiences by balancing modern technology’s excitement and traditional gameplay’s joy. So let’s embrace the past and forge a new path that combines the best of both worlds.


Building the pillars of your brand’s identity requires more than just a pretty logo and catchy slogan. It’s about creating a strategic foundation that aligns with your values, vision, and mission. Establishing a brand persona that resonates with your target audience is crucial for long-term success. So, whether you’re a startup or a well-established business, investing the time and resources to develop a rock-solid brand foundation is the first step towards unlocking your full potential.

Research & Audit - Delving Deeper into the Data

We uncovered a striking need for visual cohesion and coherent brand hierarchy within the arcade industry through meticulous market research and a thorough industry audit. With no standardized industry playbook, Beast Creative Agency turned to the passionate gaming communities for guidance. With their valuable input and our design prowess, we crafted a stunning identity that genuinely elevates the gaming experience that speaks to the heart of our beloved gaming culture.

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Developing The Brand Name

After carefully considering many options, our team ultimately suggested that the new brand tap into the distinct gaming sub-culture. However, we also stressed the importance of ensuring the brand remained easily recognizable within the gaming community while incorporating a cutting-edge, contemporary vibe. Our recommendation stems from a thoughtful analysis of the gaming subculture and ensuring the brand remains true to its roots while forging ahead with a modern twist.

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A coin line is a line-up system used in video game arcades; it determines who gets to play next. Coin lines are usually seen in high-demand games and are typically formed using coins or tokens. The coins are placed in a line on the arcade game machine’s visible part.

“The coin line spanned the entire length of the arcade.”


Visualizing the Strategy

Embarking on a branding journey and developing a logo is a challenging feat. It’s crucial to map out a solid strategy to ensure your logo stands out. But how do you ensure that your approach is visually compelling and cohesive? Enter the power of visualization. By visually charting your logo strategy, you can better understand the essential elements of your brand’s identity and how it fits together. Not only will this approach help you make informed design decisions, but it will also improve your communication and collaboration with your design team.

Elements of the Brand

Every aspect of a brand, including its logo, copy language, and font choice, influences the overall identity created. These details set a great brand apart, creating a solid image that resonates with customers.

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Typography & Color:

Typography and color are the backbones of any brand. They are the visual anchor that communicates a brand’s personality and identity. From elegant typefaces to bold and vibrant hues, the right typographic and color choices can create a memorable and impactful impression on potential customers. With the correct design elements, a brand can establish credibility, build trust, and differentiate itself from the competition. Typography and color should always be considered when crafting an effective brand. They are the key ingredients to success.

The Visual Tone of Voice

Researching the perfect font that captures the attention of gamers requires a delicate balance between style and readability. The suitable typeface can convey a sense of action, adventure, and excitement while being easy on the eyes. It’s an art form that takes careful consideration and expertise. After all, just as a game’s graphics and storyline are crucial in creating an immersive experience, the font choice can make or break a gamer’s connection with a brand.

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Color Theory

The colors you choose for your brand are crucial in representing your identity and leaving a lasting impression on your audience. It’s not just about choosing any colors; it’s about selecting the correct ones that effectively convey the right emotions and feelings associated with your brand. A strategic and professional approach to color selection can set your brand apart from others and create a visually stimulating customer experience. Make sure to choose wisely and stand out from the crowd.


Pulling it all Together

Achieving a cohesive brand experience involves more than simply having a logo and a few brand colors. It means strategically combining all the elements that make up your brand to create a unified and memorable image in the minds of your audience. This includes your website design, messaging, marketing materials, and how your employees interact with customers. Ensuring that all aspects of your brand align with your core values and reflect a consistent message can establish trust, build loyalty, and drive business growth.

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Pulling it all Together

Ready to take your brand to the next level? Beast Creative Agency’s got your back.

Together, let’s make your digital presence something to shout about!
Give us a HOLLER!

Or you can totally use the chat button down there. It all goes to the same phone. TTYS! 🦬