CPG Marketing Agency · National
The CPG Agency That Turns Ad Spend Into Retail Proof.
We help food and beverage brands build first-party consumer databases, outperform industry benchmarks by 8x, and walk into Walmart with data instead of hope.
The Problem We Solve
Your Brand is Ready to Scale. Your Marketing Isn't.
No Consumer Data
You've been running ads, but you don't own the audience. Platform algorithms change, ad costs spike, and you have nothing to show a retail buyer.
Benchmarks You Can't Hit
Industry average CTR is 0.89%. If you're paying that, you're overpaying. Our campaigns regularly hit 7x that benchmark — and we can show you exactly how.
Retail Buyers Want Proof
"We think our customers want this product" doesn't win shelf space. "Here are 36,000 consumers in your distribution territory who opted in" does.
Content at Scale is Impossible
You have 50 SKUs and 900 recipes but post twice a week. We build AI content pipelines that turn your existing assets into months of social content automatically.
Our CPG Services
Everything a CPG Brand Needs to Go National.
AI-Powered Sweepstakes & Campaigns
Our proven contest architecture builds first-party consumer databases at a fraction of traditional list-buying costs. Williams: 22,043 entries on $4K. Sun-Bird: 36,581 on $6K.
Performance Paid Social
AI-optimized Facebook, Instagram, and TikTok campaigns with real-time creative testing. Our CPG campaigns average $0.12 CPC vs $0.28 industry average.
SEO + Answer Engine Optimization
Your brand needs to appear in Google results AND in AI search answers. We optimize for both — and for multi-brand portfolios, our unified domain strategy multiplies SEO power.
AI Content Production Pipeline
Recipe videos, product demos, social content at scale — produced with AI at 90%+ lower cost than traditional production. We've processed 900+ recipe assets for CPG clients.
First-Party Data Strategy
Every campaign captures and enriches consumer data. We segment it, map it geographically, and help you tell a compelling story to your retail partners.
Retail Readiness Deck
A data-backed consumer demand report your team can take into Walmart, Target, or Kroger meetings — built from real campaign data and geographic purchase intent mapping.
Case Study — CPG Marketing
13,660 Entries in 24 Days. March Madness. One Seasoning Brand.
Williams Foods came to Beast with a seasonal window and a creative challenge: make March Madness feel authentic for a CPG seasoning brand — and build a first-party consumer database while doing it.
Beast designed a digital trading card collectible campaign — 8 unique sneaker-themed cards dropped over 24 days, each tied to a Williams flavor. The mechanic drove repeat engagement and a 9.5% email click rate — 11x the industry average — with 200,475 total reach across Facebook and Instagram.
Read the Full Case StudyThe Roadmap
Three Stages. One Direction: National.
Foundation
Brand infrastructure, first sweepstakes campaign, baseline SEO, performance marketing foundation.
Key Deliverable
A consumer database, functioning email system, and first campaign data.
Growth
Scale proven audiences, second campaign mechanic, email automation, AEO content strategy, AI content at volume.
Key Deliverable
Multiple consumer touchpoints and a retail-ready data story.
Scale
Quarterly campaigns, national SEO, influencer/UGC programs, Segundo AI integration, national launch assets.
Key Deliverable
A brand that markets like a national player.
Two Types of CPG Brands. Both Welcome.
The Emerging Founder
You're building something real. Maybe it's at farmers markets, maybe it's in regional grocery. You're ready to get serious about digital marketing but you need proof before commitment.
→ Start with our Starter tier. One sweepstakes campaign. Real data. Real results. Then we'll talk about what's next.
The Regional Brand Going National
You have traction. A retail conversation is happening. Your buyer needs consumer pull-through data and you need a partner who knows how to build it.
→ Our Growth and Scale tiers are built for this exact moment.
Our Proprietary AI
Meet Segundo — Beast's In-House AI Agent.
Segundo isn't a chatbot. It's an internally-deployed AI agent that handles content updates, campaign analysis, meeting intelligence, and workflow automation for Beast and our Scale-tier clients. It's what makes our team faster, our content cheaper, and our campaigns smarter than agencies twice our size.
Available for Scale-tier CPG clients as a self-hosted deploymentLet's Talk
Let's Talk About Your Brand.
Tell us where you are and where you want to go. We'll come back with a clear picture of what we'd do for you — no charge, no commitment.
FAQ
Common Questions
CPG (Consumer Packaged Goods) marketing focuses on building consumer databases, driving retail pull-through, and creating the proof that retail buyers require. Unlike general digital marketing, CPG marketing is designed to generate first-party consumer data, build brand equity with retail buyers, and create campaigns that can be used as evidence of consumer demand when pitching Walmart, Target, or Kroger.
We primarily use contest and sweepstakes mechanics designed to maximize entry volume at the lowest cost. Every entry captures consumer name, email, and zip code. We've collected 36,581+ emails on a $6,000 budget for Sun-Bird Seasonings. This data becomes your retail readiness proof — geographic maps of where your consumers are, demographic profiles, and engagement metrics.
Campaign production (strategy, landing page, creative, management) starts at $2,500–$5,000 one-time. Ad spend is client-direct to platforms — we recommend $3,000–$10,000 for meaningful data volume. Total investment for a first campaign: $6,000–$15,000 typically. This generates a consumer database worth multiples of that cost.
Sweepstakes campaigns deliver data in real-time — you can see entries within hours of launch. Our Williams BTS campaign hit 22,043 entries in the campaign window on $4,000. SEO and AEO results build over 3–6 months. Paid media results typically stabilize within 60–90 days as we optimize targeting.
Absolutely. We work with brands nationally. Sun-Bird's campaign was a national Walmart rollout announcement. All our digital services are fully location-agnostic — we've run campaigns for brands across the US.
Three things: real numbers from named brands (not 'a CPG client'), AI-native operations that cut costs and improve performance, and radical transparency — you see everything in real time. We've also built a proprietary AI agent (Segundo) that gives Scale-tier clients automated content, analysis, and campaign intelligence.